Formats

Two CPD-validated
workshops.

Both formats are CPD-validated Educational Activities (accreditation ID 025098, valid 2026).

Six modules, delivered live. Webinar or face-to-face. Small interactive group, case-based discussion and guided reflection.

Introductory Workshop

2hrs
CPD-validated2 CPD hours credited

  1. Module 01

    Foundations of professional identity in healthcare

    Why it matters, alignment with values and patient care.

  2. Module 02

    Ethical self-promotion & regulatory compliance

    Compliant, confident communication frameworks for ethical visibility.

  3. Module 03

    Digital & public professional presence

    SWOT analysis, LinkedIn optimisation, digital footprint.

  4. Module 04

    Personal narrative & value proposition

    Your mission statement, who you are, what you stand for, and the difference you make for (WHO).

Also covered

  • Measuring brand outcomes, reflective CPD metrics

Comprehensive Extended

3hrs
CPD-validated3 CPD hours credited

Everything in the Introductory Workshop (Modules 01–04), plus:

  1. Module 05

    Visibility, networking & communication

    Referral networks, E2F events, media and presence, your mission statement as a living elevator pitch.

  2. Module 06

    Audience & impact mapping

    Patient trust, referral patterns, and academic visibility.

Also covered

  • CV & professional profile design
  • Public & media engagement strategy
  • 60-second brand pitch with structured peer feedback